Hinterhof needed an identity that blended sport, culture, and community in a way that felt natural and inviting. The challenge was standing out in a crowded social landscape while staying inclusive, relaxed, and genuinely fun.
The system brings sport and social life together through a flexible identity rooted in openness, character, and community.
The brand creates a welcoming environment where sport and social life naturally intersect, supporting everyday play and shared experience.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
